Rohlik

We shift the boundaries of online retail every day, every month, every new year. Every day we take care of all the little details of customer experience so that we can deliver an absolutely unforgettable experience to our customers. We create an ecosystem that works for anyone who takes part in it. We help farmers grow, and offer unique exclusive brands not sold in other retail stores. We learn from our mistakes, and we look both ahead and sideways. We decided to conquer Europe and, all sweaty, we are having fun. Rohlik is a company for the future, we’ve managed today and we have tomorrow planned.

From the warehouse to the headquarters. From Prague, through Budapest all the way to Vienna and Munich, everywhere you can feel the energy that keeps Rohlik going. This energy charges those that decided to go with it. In the morning you feel like everything is going good and in the afternoon everything changes and you start from scratch again. This concentration of energy leads both to euphoria and frustration, these two switch places regularly. Come to us and experience this, such an eruption of enthusiasm and the will to succeed is found nowhere else. It’s all about the people who follow the vision of Rohlik and Tomáš Čupr. About people who strive to be the best even though they sometimes feel like they are drained of all their energy, yet with each new base conquered, their energy is up again. Nothing is impossible, it’s just about not yielding to the stress.

You ask what is key to Rohlik’s success. It’s our ability to look forward. To celebrate today’s success and, at the same time, already thinking about our next steps. To open up Vienna, while already looking for farmers in France. The same amount of orders that a few months ago seemed impossible to provide for is a piece of cake today. For us, achieved goals are not an opportunity to slow down, on the contrary, they make us even more excited. Our customers are the most satisfied ever; however we want to improve even further, and that is a hard task. Everything we do soon becomes the standard, and we are not content with that. We always want to surprise our customers and push the boundaries of uniqueness even further. We are really curious where we’re going to stop.

We can get a carrot on your table a mere 6 hours after harvest. In Rohlik we need to be quick. We think quickly, decide quickly and act even quicker. One of our principles is “better done than perfect” and that is characteristic of Rohlik. We often make decisions on the go. We find losing two weeks overanalyzing and making presentations pointless. We just do it! You need to be brave, responsible, and there’s always the risk of failure. We don’t mind mistakes unless you make the same twice. We can work hard and get to what needs to be done. You need to identify with that approach and that’s not easy. The word Courage is nice to say, it look good in your CV but sometimes it’s difficult to find it during a hard day’s work.

You have to taste it all! Our mission is to deliver great food to our customers’ tables. We look for the best suppliers, small farmers, bakers, cheese makers and wine growers. We search for the best so our selection is of the highest quality. We choose by tasting it all. In the picture next to this paragraph, there are 30 types of mozzarella and post-it notes where people write down their ratings in the kitchenette. We guarantee the best product. Our world revolves around the best food and we are proud that there are brands in our portfolio today that regular retail shops can’t and won’t deliver. On the contrary, we offer the best conditions and a big amount of flexibility that allows our cooperation with even the smallest of farmers.

Of course, quick growth also brings demanding challenges, of all levels you can imagine. On the other hand, there’s so much room for growth. For anyone. You can start as a driver and end up as a warehouse manager. A small local farmer can double his sales and deliver his goods to customers in the other half of the country. Our knowledge, experience and learning are growing. Many people have left Rohlik over the years and say they learnt more in two years than in their 15 year career. The pace of our growth is exhausting, yet the amount of learning is inexhaustible. We often start projects and have realizations nobody had ever tried before and we find new ways to do things, and that’s the best kind of school. Moreover, we will support your growth, be it by changing your role or through education you need at the moment.

We back our Rohlik in Karlin headquarters. That’s where you find the brain. Our warehouses for Czechia are located in Liboc, Horní Počernice and Brno, and there are other Rohliks in Vienna, Budapest, Munich. We’ll be happy to see you anywhere.

Rohlik is definitely not a company where you go to get some rest after years of corporate experience. There’s nowhere and nobody to hide behind. Results are instantly visible and visible are also those that do not generate results. You can’t work here unless you do your tasks and prepare for a meeting instead of trying to cover it up. If you don’t know something, ask! If you can’t do something, learn to! If you create a problem, solve it as soon as possible and learn from it. Or ask for help, nobody will tell you no. The fewer rules there are, the quicker the work. We need the space and attention to not miss any of our genius ideas. We love to try them out right away. That’s what makes Rohlik fresh and completely different.

In Rohlik nobody holds your hand. From day one you have your tasks and it’s up to you to find your place around them. So far there’s not been enough time for long and high-quality onboarding, you are free to do your thing, in a way you choose, knowing it could go wrong. The freedom in Rohlik is immense, the only person calling the conditions are the customers. A flat structure, openness, quick and sometimes brutal feedback makes Rohlik the fastest growing company in Europe.

We prove every day that we are able to create a global company from Czechia, a business that competes with the biggest players. After all, large investments from renowned European investors are proof that the world is paying attention.

In Rohlik you don’t get a position, a warm place in the office, bigger benefits or a more impressive business card. Rohlik is not about hierarchy, it’s about tasks and their owners. Our company structure is quite flat so we can look around and know what is going on, make quicker decisions, and don’t have to wait for the approval process to end and other nonsense. Oftentimes, being in a kitchenette or a meeting, you don’t even know who is on this task or in that position, and you don’t care, it’s all about the result.

Such a culture is quite liberating, Olin Novák, the CEO for Czechia, doesn’t wear a suit and doesn’t hide behind a barricade of assistants – he’s in there with other employees, goes delivering, or visits warehouses. It’s the same with other leaders because in Rohlik, what you say doesn’t matter, what you do counts.

Rohlik is not for everybody. Just a few months ago it was not a highly financed start-up. This was no place where you could take a break from the corporate boredom. This is still true. You go to Rohlik with your sleeves rolled up, knowing that the next day will be more demanding than today – it’s not only about Czechia, there are suddenly four more countries, with the whole of Europe soon, and you need to fall in love with that. You need the desire to be part of that, to love the challenge of conquering Europe. Afterward, the Rohlik vision will make sense to you, and every small success will be a success of the whole team, including you.

Brick and Mortar stores usually throw away 4 % of their goods. Rohlik, thanks to smart digitalization of the whole delivery system, throw away 0,5 %. It’s a big difference, each percentage of wasted food we save is a battle won. We cultivate a whole platform in which small farmers are given space they wouldn’t receive in any other retail. In Rohlik they can sell what they have, and in case they sell out, they are not in any way penalized. That creates the basis of our cooperation. In Austria we decided to have a whole fleet of CNG cars, even though there are almost no charging stations in Vienna. Thanks to being connected to small farmers, we don’t have to import tomatoes from Spain or carrots from Poland. We have it all at hand, all you need is good logistics. Sustainability is more than just cool marketing, for us it is a crucial principle.